The Indian tourism sector is witnessing a resurgence, with foreign tourist arrivals reaching 9.95 million last year, marking a 4.5% increase from the previous year. This growth is significant as it approaches the pre-pandemic figure of 10.9 million visitors in 2019. The Indian Association of Tour Operators (IATO) reports that many operators are experiencing a 10-15% rise in bookings, particularly from North America, Europe, and Southeast Asia. However, some industry players express concerns about competition from other tourist destinations and a lack of effective promotional campaigns for India. Despite these challenges, there is a notable trend towards longer stays and higher spending among tourists, with a growing interest in sustainable and experiential travel options beyond traditional routes. The outlook for 2025 suggests that arrivals could reach between 10 to 10.5 million, indicating a near-complete recovery.