Cloudflare's CEO, Matthew Prince, is advocating for increased regulation of Google’s practices in the AI sector during his meetings with the UK’s Competition and Markets Authority (CMA). He argues that Google’s dominant position in search and advertising allows it to leverage its web crawler for AI content without compensating content creators, creating an uneven playing field for other AI companies. The CMA recently designated Google with special status due to its entrenched market position, which could enable stricter regulations. Prince believes that fostering competition among AI companies is essential for a healthy market, suggesting that the CMA's actions are a step in the right direction. He also highlighted the challenges media companies face when trying to block Google’s crawler, as it could impact their advertising revenue. Overall, Prince's push for regulation aims to ensure fair competition in the rapidly evolving AI landscape.