Key insights
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1
AI for Feedback
ASHA allows beneficiaries to report issues via AI calls.
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2
Cost-Effective Solution
The platform is cheaper than traditional call centers.
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3
Broad Reach
ASHA serves 20 lakh beneficiaries monthly across India.
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4
Integrated Systems
Bhandaran 360 and ANNA DARPAN streamline operations.
Takeaways
The launch of ASHA and other digital initiatives marks a significant step towards modernizing India's Public Distribution System, aiming to improve efficiency and transparency in food distribution.