MARKET STRUCTURE · COMPETITIVE · INDIA

Centre launches ASHA, an AI platform to gather PDS feedback

The Hindu 19 Nov 2025 · 9:30 AM
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The Indian government launched ASHA, an AI platform for Public Distribution System feedback, enhancing transparency and efficiency. This initiative is part of broader digital reforms in food distribution.
Centre launches ASHA, an AI platform to gather PDS feedback
Why it matters
The Indian government has launched several digital initiatives to modernize the Public Distribution System (PDS), including the ASHA platform, which allows beneficiaries to give feedback on ration distribution through AI-enabled calls in their preferred language. This initiative, costing ₹5 lakh, is designed to enhance transparency and efficiency in the supply chain. ASHA enables users to report on their entitlements, food quality, and any issues faced at Fair Price Shops, reaching 20 lakh beneficiaries monthly. Alongside ASHA, the government introduced Bhandaran 360, an Enterprise Resource Planning platform for warehousing, and ANNA DARPAN, a microservices-based system for managing procurement and sales. These initiatives support the government's mission to reduce logistics costs and improve the overall efficiency of food distribution.
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