The Enhanced Games, scheduled to launch in May 2026, is a new sporting competition that will permit the use of performance-enhancing drugs, aiming to address the challenges posed by aging populations and declining birth rates. Co-founder Aron D’Souza envisions the Games as a marketing platform for longevity products, targeting a market he believes could be worth trillions. With significant financial backing from investors like Peter Thiel, the Games will offer $1 million bounties for breaking world records, attracting former Olympic athletes to participate. D’Souza argues that enhancing human capabilities is essential in a world where birth rates are falling and economies face potential collapse. However, the initiative raises ethical questions about access to enhancement technologies, potentially leading to a divide between the wealthy and the rest of the population.