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Sportico
Sportico
1y ago 266 views

Army Athletics Boosts Revenue through CBS, Learfield Deals and Guarantee Games

Army Athletics has significantly increased its revenue through strategic partnerships with CBS and Learfield, along with guarantee games. These deals have positioned Army's sports programs for enhanced financial stability and growth.
Army Athletics Boosts Revenue through CBS, Learfield Deals and Guarantee Games
A What happened
Army Athletics has significantly increased its revenue through strategic partnerships with CBS and Learfield, along with guarantee games. These deals have positioned Army's sports programs for enhanced financial stability and growth.
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Key insights

  • 1

    CBS Sports Partnership

    Army Athletics has entered a lucrative deal with CBS Sports, which will help broadcast their games and increase visibility, leading to higher revenue streams.

  • 2

    Learfield Agreement

    The partnership with Learfield, a prominent media and technology services company, is expected to bolster Army Athletics' marketing and multimedia rights, further boosting revenue.

  • 3

    Guarantee Games Strategy

    By scheduling guarantee games, where Army plays against high-profile teams for a guaranteed payout, the athletic department can secure substantial financial gains.

  • 4

    Financial Impact

    These strategic moves are projected to provide Army Athletics with a more stable financial foundation, allowing for improved facilities, better recruitment, and overall growth of their sports programs.

Takeaways

Through strategic partnerships with CBS Sports and Learfield, along with the implementation of guarantee games, Army Athletics is poised for significant revenue growth. These deals not only enhance the financial stability of their sports programs but also position them for future success in collegiate athletics.