A
What happened
Amazon Ads has expanded its AI-powered Video Generator tool to India and seven other countries, including Canada, France, Germany, Italy, Mexico, Spain, and the UK. This tool allows advertisers to create high-quality, multi-scene video ads quickly by uploading product images or using existing videos. It generates six video options at no additional cost, utilizing product pages and audience insights for smooth transitions and animations. The tool addresses challenges faced by small and medium-sized businesses in creating engaging video content. Since its U.S. launch, it has seen significant adoption, with campaigns quadrupling in Q3 2025 compared to the previous quarter. Advertisers can access the tool through Creative Studio, enhancing their ability to produce effective video ads without requiring extensive production expertise.
★
Key insights
-
1
AI democratizes video advertising
The tool enables businesses of all sizes to create professional video ads easily.
-
2
Rapid video production
Advertisers can produce multiple video variations in minutes, enhancing campaign flexibility.
-
3
Significant adoption rates
Campaigns created with the tool quadrupled in Q3 2025 compared to Q2.
Takeaways
The launch of Amazon Ads' AI-powered Video Generator in India marks a significant step in making video advertising accessible to a broader range of businesses, particularly small and medium-sized enterprises. This innovation is expected to enhance the effectiveness of advertising campaigns and streamline the content creation process.