Amazon Ads has introduced its AI-powered Video Generator tool in India, allowing advertisers to create video ads quickly and easily. This expansion aims to support small and medium-sized businesses in producing compelling video content.

Amazon Ads has expanded its AI-powered Video Generator tool to India and seven other countries, including Canada, France, Germany, Italy, Mexico, Spain, and the UK. This tool allows advertisers to create high-quality, multi-scene video ads quickly by uploading product images or using existing videos. It generates six video options at no additional cost, utilizing product pages and audience insights for smooth transitions and animations. The tool addresses challenges faced by small and medium-sized businesses in creating engaging video content. Since its U.S. launch, it has seen significant adoption, with campaigns quadrupling in Q3 2025 compared to the previous quarter. Advertisers can access the tool through Creative Studio, enhancing their ability to produce effective video ads without requiring extensive production expertise.