‘AI and social media poll campaigns must comply with rules’

The Hindu
The Hindu
2d ago 6 views
AI and social media use in local polls is allowed if it complies with Election Commission guidelines. Clear labeling of AI-generated content is mandatory.
‘AI and social media poll campaigns must comply with rules’
A What happened
In Kozhikode, the District Election Officer, Snehil Kumar Singh, stated that the use of artificial intelligence (AI) and social media for local body elections is permitted only if it follows Election Commission guidelines. All AI-generated or digitally altered content must be clearly labeled, with specific requirements for visibility on videos, images, and audio. Additionally, the creator's identity must be disclosed in the metadata. Prohibited practices include the use of deepfake technology, dissemination of false information, and any content that demeans individuals or involves children. The guidelines also require compliance with existing laws, including the IT Act and the Model Code of Conduct. The cyber police will monitor social media for compliance, and any unauthorized alterations will be removed promptly. Political parties are required to maintain records of all AI-generated materials.
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Key insights

  • 1

    Strict labeling requirements

    Campaign materials must clearly indicate if they are AI-generated or altered.

  • 2

    Prohibition of harmful content

    Deepfakes and misleading information are banned in political campaigns.

  • 3

    Monitoring by authorities

    Cyber police will oversee social media activities to ensure compliance.

Takeaways

The new guidelines aim to ensure transparency and ethical standards in the use of AI and social media during elections, protecting voters from misinformation and harmful content.

Topics

Technology Cybersecurity Politics & World Elections Policy & Regulation