Activision Conducted Secret SBMM Experiments on Call of Duty Players

PC Gamer
PC Gamer 2y
Activision has been secretly experimenting with skill-based matchmaking (SBMM) on 50% of Call of Duty players. The company aimed to determine player preferences regarding SBMM and found that players generally favor SBMM even if they are unaware of its presence.
Activision Conducted Secret SBMM Experiments on Call of Duty Players
Why it matters
Activision has been secretly experimenting with skill-based matchmaking (SBMM) on 50% of Call of Duty players. The company aimed to determine player preferences regarding SBMM and found that players generally favor SBMM even if they are unaware of its presence.

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