India orders BARC to withhold news-channel TRPs for four weeks
Change
India directed the Broadcast Audience Research Council (BARC) to stop publishing Television Rating Points (TRPs) for news television channels for four weeks or until further directions, citing Clause 24.2 of the Policy Guidelines for Television Rating Agencies (2014) to require compliance.
Why it matters
Public TRP figures for news channels will be unavailable during the suspension, removing a routine public benchmark used for ad pricing and audience verification. Media buyers and broadcasters will have increased uncertainty when assessing daily campaign performance and negotiating short-term ad rates.
Implications
- • Broadcast Audience Research Council (BARC) must withhold publication of news-channel Television Rating Points (TRPs) for the four-week period or until further directions, or be in breach of Clause 24.2 of the Policy Guidelines for Television Rating Agencies (2014).
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