Turkey launches probe into Google advertising practices

Competition authority investigates billing models

Governance Big Tech
🇮🇳
Economic Times ·
Change
Turkey’s Competition Board opened an investigation into Google’s advertising billing and commercial practices.
Why it matters
The probe examines whether invoicing and pricing practices violate competition law, exposing firms to potential remedies.
Implications
  • — Google faces regulatory scrutiny — enforcement risk increases
  • — Advertisers may see billing changes — pricing impact possible

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Economic Times
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