Turkey's Competition Board launches investigation into Google over advertising billing practices
Advertising-account teams face a formal probe into Google billing
Change
Turkey's Competition Board opened a formal probe into Alphabet Inc and related Google companies to examine whether their billing and commercial practices for online advertising to advertisers and advertising agencies violate Turkish competition law.
Why it matters
The Competition Board has placed Google's advertising billing and commercial arrangements under official regulatory scrutiny. Advertisers and advertising-agency clients are explicitly in scope for examination of billing records and commercial terms.
Implications
- — Alphabet Inc's legal and compliance teams with Turkish operations must engage immediately with the Competition Board's probe and assemble responsive billing and commercial records — failure to cooperate risks regulatory enforcement under Turkish competition law.
- — Advertising-account teams at advertisers and advertising agencies operating in Turkey must preserve billing records and commercial communications now — failure to retain documentation risks leaving them unable to support contractual or factual claims if the regulator requests evidence.
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- Implications: What this forces you to change — operations, exposure, or compliance.
- Who is affected: Which roles, contracts, and obligations are exposed.
- What to watch: Binding deadlines and enforcement dates.
- Real-time alerts: Delivered the moment a change is published.
- Ask AI: Ask what this means for your specific role.
Source
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