India halts TV news TRPs for four weeks
Newsroom and programming teams cannot use TV TRP data for four weeks
Change
India's Ministry of Information and Broadcasting directed an immediate four‑week suspension of Television Rating Points for TV news channels.
Why it matters
Television Rating Point data for TV news channels will not be reported or released for a 28‑day period, removing a routine audience‑metric input for broadcasters and advertisers. The ministry described the suspension as a precautionary step to discourage sensational, viewership‑driven reporting during sensitive crises such as Operation Sindoor, and officials said stakeholders raised no objections.
Implications
- — TV news channel programming and newsroom teams must immediately stop relying on or promoting TRP figures for scheduling, editorial promotion, and advertiser negotiations for the four‑week suspension — TRP data will be unavailable during that period.
- — Broadcast audience‑measurement organisations must suspend publication and dissemination of TRP reports for TV news channels for four weeks — continuing to publish would contravene the Ministry of Information and Broadcasting's directive.
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Source
View on Economic Times