India's Ministry of Information and Broadcasting tightens TV-rating audits, lowers net-worth to ₹5 crore
TV-audience agencies' compliance teams must meet stricter audit rules and larger samples
Change
India's Ministry of Information and Broadcasting requires TV audience-measurement agencies to meet stricter audit and oversight standards, adopt larger representative sample panels, and register with a net-worth of at least ₹5 crore (reduced from ₹20 crore).
Why it matters
Registration and operation are now bound by defined transparency and independence standards that agencies must satisfy before being authorised. Audience measurement methods are required to use statistically representative panels subject to the tightened audits and oversight regime.
Implications
- — TV-audience measurement agencies' compliance teams must, immediately, implement the tightened audit and oversight standards required for registration — agencies that fail to demonstrate compliance will be ineligible for registration.
- — Corporate finance and registration teams at firms applying to become TV-rating agencies must, before filing applications, document net-worth of at least ₹5 crore — applications lacking the required proof will be rejected.
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Source
View on The Hindu