India directs BARC to withhold news TV ratings for four weeks
Change
India's Ministry of Information and Broadcasting ordered the Broadcast Audience Research Council to suspend publication of weekly Television Rating Points for news television channels immediately in an order dated March 6, effective for four weeks or until further directions.
Why it matters
Publicly available, third-party weekly audience benchmarks for news channels will be unavailable during the suspension, removing a standard reference used for short-term media planning. That will make rapid measurement of viewership trends and routine performance comparisons harder for advertisers and channel sales teams.
Implications
- • Broadcast Audience Research Council publication teams must stop releasing weekly TRP reports for news television channels and comply with the ministry's directions immediately.
- • Advertising agencies' media planning teams must rely on alternative audience measurement sources or internal metrics when allocating ad spend for news placements during the suspension.
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