Amazon India slashes seller referral fees for products under 1,000 rupees
Eligible listings no longer incur a per-sale commission to Amazon, changing seller unit economics on low-priced items. The zero-referral fee scope expands to more than 125 million products and includes reductions to some shipping charges.
Change
Amazon India stopped charging sellers referral fees on products priced below 1,000 rupees, effective March 16, extending its zero-fee policy to over 125 million products and reducing some shipping charges.
Why it matters
Sellers' per-item cost and profitability calculations are now altered, creating an immediate need to update pricing, margins and fee accounting for low-ticket listings. Competing Indian marketplaces face increased pressure to match fee cuts or add seller incentives to retain small-ticket merchants.
Implications
- — Amazon India third-party sellers offering products under 1,000 rupees must revise product prices, margin calculations and fee accounting immediately to avoid selling below breakeven.
- — Rival Indian marketplaces' pricing teams must cut per-item commissions or introduce seller incentives within weeks or risk losing small-ticket merchants to Amazon India.
Unlock the decision layer.
Know what's at risk and what to do next.
- Implications: What this forces you to change — operations, exposure, or compliance.
- Who is affected: Which roles, contracts, and obligations are exposed.
- What to watch: Binding deadlines and enforcement dates.
- Real-time alerts: Delivered the moment a binding change is published.
- Ask AI: Ask what this means for your specific role.
No credit card · 14-day trial · Active in seconds
Unlock the decision layer