India tightens IT Rules with 3-hour takedown and AI content labeling mandate
Platforms must remove flagged content within 3 hours and label AI-generated content
DW
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Change
India amended IT Rules to require 3-hour takedowns and mandatory labeling of AI-generated content.
Why it matters
The amendments reduce takedown timelines from 36 hours to three hours and mandate permanent labeling of synthetic content. Platforms are held liable for non-compliance and certain categories of synthetic content are banned.
Implications
- — Social media platforms must meet 3-hour takedown deadlines — failures risk regulatory action
- — Compliance teams must implement AI content labeling systems — gaps risk liability exposure
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